SICE started the sperimentation "Proximity Marketing" in Lucca with the installation of SICE BLUESPOT system.

Citizens and visitors could receive turistical and commercial info thanks to hi-tech system that is able to send SMS to cellular telephones with Bluetooth capability.

BlueSpot is an innovative device designed by SICE thinked up around Proximity Marketing & Proximity Turistical Information.

HIPERLINK BlueSpot system is able to send multimedia messages to end user with Bluetooth devices. The main applications of the system are advertising in shopping centers, Public utility services for citizens and turistic services.

HIPERLINK BlueSpot device is able to cover an area by Bluetooth and IEEE802.11a/b/g modules. The device is designed around the Bluetooth 2.0 Class 1 technology and it could easily reach 100 meters distances.

The system management is easy and intuitive. The administrator could use the web interface for the upgrade and the examination of the database, and the statistic analisys.